Title: Everywhere has a vegan option, so why am I still hungry?
Publication: The Independent
Year: 2023
“There’s still a belief that vegans will just be happy to have any option, and that our tastebuds are not a priority for us,” says Clare Every, who runs The Little London Vegan, a guide to vegan food in the capital. Some restaurants seem to think veganism is a diet. “I do find it annoying when vegans are given lighter alternatives or smaller portions. Like when I ordered a poke bowl the other day – in the vegan version, the rice had been replaced with kale.”
Every says that while things are rapidly getting better, there can still be a lack of care when it comes to catering to vegans. “Veganism is sometimes viewed as a trend or a fad, so chefs may be reluctant to change their ways. There’s still a stigma around veganism and consequently a desire not to cater to [vegan consumers]. Sometimes, there’s even a hatred for them.”
Every agrees that bad experiences can put people off: “The only way to get non-vegans eating more vegan food consistently is to ensure that the quality and taste are just as good as non-vegan dishes.” I’d love to see more chefs take pride in their vegan options and show us just how innovative plant based food can be – if cauliflower can become vegan fried chicken, what else is possible? There’s plenty of people curious about plant-based foods but it needs to taste good, too. It can’t just be a hummus wrap with some leaves. As the great poet Homer Simpson once said, you don’t win friends with salad.”
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Title: Top 10 Vegan TikTokers And Why You Should Work With Them
Publication: Fanbytes
Year: 2022
“It’s not just New York chefs and kitchen wizards you should be keeping your eye on. Foody reviewers are vegan Gen Z faves on TikTok. Clare (@thelittlelondonvegan) is an anti-food waste consultant and former Chief Vegan Officer at Papa Johns. But most importantly, she’s a foodie (a vegan one). Eating her way through the best vegan dishes in London has earned her a spot on the Evening Standard’s Best Foodies list, and she isn’t stopping anytime soon.
Why you should work with them: Reviews are one of the best ways of building trust with new buyers. Getting an influencer to review your product or restaurant experience is great to get your name out there. 80% of consumers complete a purchase after seeing an influencer recommend that product on social media, so whether it’s plantbased tacos or vegan ramen, your best bet for generating trust while building brand awareness is an influencer review.”
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Title: “10 of the best London vegan foodies to follow”
Publication: The Evening Standard
Year: 2021
“If anyone can find you the best vegan food London has to offer its Clare. Her blog will find you the best vegan date spots in town with the tastiest plant-based foods. Expect all of the new vegan-friendly places to eat in London, particularly small plates restaurants championing vegetables and fully vegan restaurants serving cuisines which aren’t found easily in London.
Clare says: “It’s incredible to see them embracing vegan food and making it more accessible and normalised. Without these two components, veganism wouldn’t be able to progress as quickly as we need it to. In terms of London’s vegan scene, a few years ago people were keen on showing people that veganism wasn’t just about salads and fruit and I noticed a real push for vegan junk food – burgers, pizza etc.
However, recently I’m seeing a real steer away from this food, towards more creative, healthier food that showcases just how versatile and incredible plants can be. I fully welcome and help to push for this shift as this is the food I enjoy the most and also the best way to introduce people to eating more plants.”
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Title: ‘There’s more to veganism than salad’: Meet the UK’s vegan changemakers taking over Instagram and TikTok”
Publication: The Independent
Year: 2021
“Celebrated as one of London’s top “foodies” on Instagram, Clare Every, a vegan influencer known as @thelittlelondonvegan, can remember a time when finding vegan content online was something of a challenge. “The vegan scene is almost unrecognisable from a few years ago, in the best possible way,” the 32-year-old tells me. “When I first went vegan, I’d say that social media played a part in my decision but it was nothing like it is now. I was able to find a couple of bloggers talking about it whose words resonated with me,” she says.
Three years on, social media platforms have become Every’s “primary source for recipe inspiration”, as well as her go-to place to source information on vegan restaurants and plant-based product launches. “Lots of activists use their pages to spread the word about veganism in creative ways too,” adds the influencer, who has amassed more than 116,000 followers on her own Instagram page where she shares the latest on what and where to eat in London.
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Title: ‘Going vegan? Top five influencers to follow and their easy tips to start a plant-based diet”
Publication: Hello! Magazine
Year: 2021
Clare Every is the face of Little London Vegan, one of London’s most trusted vegan influencers. With a vibrant Instagram account, Clare shares everything a newbie vegan could wish for, from restaurant reviews to guides for the best vegan hotspots in London.
Her best tip for those who are going vegan is to take it slowly. She told HELLO!: “If the thought of going vegan overnight scares you, cut one thing out every week until you’re comfortable. It makes it feel a little less overwhelming and also makes it easy to transition to new ingredients and gives you more time to ease into learning new recipes.”
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Title: “Is Food Your Love Language? Add These 10 Vegan Bloggers To Your Following List”
Publication: Zoella.co.uk
Year: 2022
“Heading to the Big Smoke and in need of restaurant recommendations? Clare of The Little London Vegan has you covered. Previously the Chief Vegan Officer at Papa John’s, and anti food waste advocate, Clare shares the best of the best vegan menus and dishes in the country’s capital, with her colourful images and drool-worthy Reels making a weekend in London all the more appealing.
Her delectably detailed captions mean there’s no guesswork involved when it comes to making a booking you know will go down a treat for vegans and meat eaters alike, because when plant-based looks this good, who needs more?!”
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